POT NOODLE

BACKGROUND

Pot Noodle came to GAMINGbible looking to bring their ‘Cook Less, Live More’ messaging to life, appeal to both sides of our 16-24 Gaming 6 million gaming audience.

WHAT WE DID

We created a platform that uses sponsorship, original content, AR and display to place Pot Noodle in the heart of our gamers’ world, ultimately delivering the ‘Cook Less, Live More’ message in an environment they inhibit every day.

Our teams developed the first-ever sponsorship of our much-loved ‘In Real Life’ original series. This series provided the perfect opportunity for Pot Noodle’s campaign message of spending more time on real-life gaming adventures and less time cooking an opportunity to shine.

As part of the sponsorship, we launched a special episode where we recreated audience favourite and well-known game ‘Rocket League’ in real life. This collaboration resulted in 1.1 million views and became the second most-watched video in the gaming and food category on Facebook.

To build on the hero content, we tapped into our in-house AR capabilities and created our own Rocket League themed Snapchat AR Filter game for our audience to immerse themselves in.

RESULTS

The filter reached 1.5million people with over 50,000 shares within our community. This was complemented by bespoke Display, which drove over 17,000 people to the Pot Noodle website.

Overall, the campaign reached 4 million 16-24 year-olds to drive awareness of the ‘Cook Less Live More message’ and put Pot Noodle at the heart of our gamers world.

Sky sports

BACKGROUND

NOW came to SPORTbible to drive awareness for their monthly sports memberships and increase demand around key sporting moments.

 WHAT WE DID

When it comes to sport everyone thinks they’re an expert. We tapped into our audience’s passion for the game and competitive nature with a brand new quiz show format. We pitted two self proclaimed sporting experts against each other to put their knowledge to the test and for the chance to win a NOW Sport month membership.

We tapped into our audience’s passion and competitive nature to create ‘The Showdown’ an original quiz format show hosted by Seán Burke that challenged super-fans on their sports knowledge, all to win a year’s subscription of NOW Sport.

The five-episode series covered the Lions, Premier League and Ryder Cup and was released across SPORTbible’s Facebook, Instagram, and SPORTbible.com, using our innovative video advertising format, LADx.

RESULTS

The branded content series smashed our targets. Our episode featuring a Man United fan and Man City fan going head-to-head to on their football knowledge became the most viewed branded content video on Facebook in the UK Sport category. The overall campaign has hit a staggering 10,1414,106 reach and 119k engagements, driving talkability around NOW Sport, with 45,590 clicks driving to the NOW subscription homepage.

Gamingbible x Nintendo - Monsters university

We’ll put a monster hunting novice through our ‘Monster Hunter University’ crash course with a professional cryptozoologist. Then we’ll send them out into the wild on an expedition to test their new found skills.

Shot in a documentary style format, we’ll see a real fish-out-of-water like Manga getting schooled on what it takes to become a pro cryptozoologist from a professional like Richard Freeman.

We’ll see them study together over Zoom before going on a real-life expedition to find a monster. Manga will be a total newbie to the monster world just like most of the audience. He’ll say what the audience will be thinking and will try and get as much knowledge, nuances and nuggets out of Richard. 

KIA x Boardmasters - Movement that inspires

BACKGROUND

UNILAD joined forces with Kia to bring to life and raise awareness of the ‘Movement That Inspires’ message, creating longevity for the Boardmasters partnership. They briefed us to target young audiences on UNILAD and UNILAD Adventure, to a combined audience of 60.3 million, and create credibility for Kia through driving awareness of the festival partnership.

WHAT WE DID

We created a social adventure series celebrating Kia’s partnership with Boardmasters by shining a light on the festival, the beauty of the Cornish coastline, and the movement it inspires.

Movement is inspiring because it changes your surroundings and after more than a year locked down, a change in surroundings is exactly what our audience needed. This partnership transported our audience to the Cornish coast to shine a light on the beauty and delight of Boardmasters Festival and bring them closer to the coastline in this stunning adventure series.

We developed a content series to showcase Kia’s tie-up with Boardmasters festival, capturing full surfing experiences using GoPro cameras along with ASMR-style graphic take over to inspire audiences to breathe meditatively and embrace the Kia mindset of ‘Movement that inspires’.

RESULTS

To date, the campaign achieved a reach of 5.4 million people with 1.9 million video views and 10,516 engagements. We even landed Kia into the top 3 most viewed branded content on the UNILAD platform, all to increase Kia’s association with ‘movement that inspires’.

Sportbible x NHS

It’s the oldest rivalry in international football. 18th June the rivalry will resume as the teams meet again for the Euros 2021. But despite tensions on the pitch, fans can find common ground. 

In this film we meet one die-hard Scotland and one devoted England football fan. Both are patriotic when it comes to football but both have been up close and personal with the virus. The rival fans will share their personal experiences of COVID, their initial concerns for the public and their hope of now having the jab.

We will educate the audience about the vaccine and why having two doses is important. Showing that regardless of your views and major differences you can always meet on common ground. Especially in these current times with Covid-19 and its devastating effect on people.