NBA HOUSE 2020

PARIS, 23rd - 26TH JAN 2020

Brief

Create a hub for fans and players to celebrate and enjoy the first ever competitive game of NBA in Paris

The Idea

Creating a space with activations that put you in the middle of the action, experiencing what the big game’s really about. All through a series of engaging activations that emphasise the impact of history that has made the sport and Paris what it is today. 2020 marks the first year that a regular season game is ever played in Paris. A pivotal moment for the NBA, bringing the big game to the French audience.