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THE WEMBLEY CUP 2016

THE WEMBLEY CUP 2016

#ITSINYOURHANDS

Concept, scripting & Art Direction

Wembley cup 2016 - The second instalment

After the Wembley Cup's 2015 triumph, EE tasked us with making 2016 even bigger. Their goal, spotlight their Wembley partnership and launch a free six-month BT Sport mobile trial for young football fans.

The idea

Two YouTubers captained rival teams in an eight-episode series of spectacular football challenges. As a football fan, I deconstructed the skills needed for each position, amplifying classic drills to create truly next-level tests and surpass the previous year's success.

how it worked

Each challenge victory earned the winning captain first pick from a pool of YouTube talent and EA FIFA legends. The losing captain's pick? Decided by a live Twitter poll, putting "THE GAME IS IN YOUR HANDS" – a tagline reflecting both the series' interactivity and EE's offer.

The culmination of the eight-episode series was a historic first for the Wembley Cup: a ticketed, livestreamed final on Wembley's hallowed turf, where the rival teams finally settled their score.

TWC won the Most Effective Brand Campaign at the YouTube Awards in 2017. And the Best online Commercial, September 2016.

The OverView & Stats (best performing WC)

The episodes & The Livestream

Tasked with making the second instalment bigger and better, I poured my football expertise and audience insights into crafting, scripting, and art directing the content. A dream first project at Poke, it was thrilling to see my creative mechanics and content come to life.

The Wembley Cup with EE is back! Subscribe for more episodes: http://bit.ly/subSPEN GET TICKETS TO THE FINAL: http://bit.ly/twc2016 TWITTER POLL - VOTE NOW: https://twitter.com/SpencerOwen/status/763389184639991808 Drop a like if you're excited for the return of The Wembley Cup! In this episode myself & Joe Weller are rounding up our core team members.

The YouTuber Roundup

GET TICKETS TO THE FINAL: http://bit.ly/twc2016 WHICH YOUTUBER SHOULD JOIN LOSING TEAM? - VOTE NOW: https://twitter.com/spencerowen/status/765924907784015872 Subscribe for more: http://bit.ly/subSPEN Previous episode: https://youtube.com/watch?v=AvTKXEVogHA&list=PL0HlIjXDx5yl44jOMTkjJaum9ut0BvRID&index=2 Drop a like if you're excited for the return of The Wembley Cup! In this episode myself & Joe Weller, along with our team-mates (F2 Freestylers, Daniel Cutting & my brother Seb) take on a target challenge with a difference.

Shoot’n’gunk

GET TICKETS TO THE FINAL: http://bit.ly/twc2016 WHICH YOUTUBER SHOULD JOIN LOSING TEAM? - VOTE NOW: https://twitter.com/SpencerOwen/status/768463314137546754 Subscribe for more: http://bit.ly/subSPEN Previous episode: https://www.youtube.com/watch?v=XfdzHrUILvo&index=4&list=PL0HlIjXDx5yl44jOMTkjJaum9ut0BvRID Drop a like if you're enjoying The Wembley Cup! In this episode mine & Joe Weller's teams have to try and re-create one of the best ever goals scored at Wembley Stadium.

legendary wembley goals Recreated

The final will be live-streamed at http://youtube.com/spencerfc at 7.15pm Friday 2nd September! SUBSCRIBE SO YOU DON'T MISS IT: http://bit.ly/subSPEN | GET TICKETS TO THE FINAL: http://bit.ly/twc2016 TWITTER POLL - VOTE NOW: https://twitter.com/SpencerOwen/status/771397553166376960 Drop a like if you're enjoying the second series of The Wembley Cup!

TWO MOTHERS, ONE SOFA.

GET TICKETS TO THE FINAL: http://bit.ly/twc2016 WHICH YOUTUBER SHOULD JOIN LOSING TEAM? - VOTE NOW: https://twitter.com/SpencerOwen/status/764400944528367616 Subscribe for more: http://bit.ly/subSPEN Previous episode: https://youtube.com/watch?v=ZrL1DTZoLW4 Drop a like if you're excited for the return of The Wembley Cup! In this episode mine & Joe Weller's teams face our first challenge.

Goalkeeping drills, elevated.

GET TICKETS TO THE FINAL: http://bit.ly/twc2016 WHICH YOUTUBER SHOULD JOIN LOSING TEAM? - VOTE NOW: https://twitter.com/SpencerOwen/status/766938603855319040 Subscribe for more: http://bit.ly/subSPEN Previous episode: https://youtube.com/watch?v=NENTOM8rwzE&index=3&list=PL0HlIjXDx5yl44jOMTkjJaum9ut0BvRID Drop a like if you're enjoying The Wembley Cup! In this episode mine & Joe Weller's teams take each other on at a 5 a side football match on what is possibly the worst pitch in the world!

we all love a bad pitch

GET TICKETS TO THE FINAL: http://bit.ly/twc2016 WHICH YOUTUBER SHOULD JOIN LOSING TEAM? - VOTE NOW: https://twitter.com/SpencerOwen/status/769475051846500352 Subscribe for more: http://bit.ly/subSPEN Previous episode: https://youtube.com/watch?v=2DytwvqLYeU&list=PL0HlIjXDx5yl44jOMTkjJaum9ut0BvRID&index=5 Drop a like if you're enjoying The Wembley Cup! In this episode mine & Joe Weller's teams must complete a timed target practice course with 20 second penalties for every target we miss!

The Football assault course

Please drop a like if you enjoyed The Wembley Cup 2016! Subscribe for more:http://bit.ly/subSPEN Watch the highlights from the huge Wembley Cup final connected by EE and see what happened behind the scenes too! My team, Spencer FC, will finally play the Weller Wanderers in the biggest match of our lives.

WHERE THE REAL MAGIC HAPPENED

This is it. The LIVE Wembley Cup Final with EE! My team, Spencer FC, will face the Weller Wanderers in the biggest match of our lives. Who will emerge victorious? Let's find out! ► Subscribe: http://bit.ly/subSPEN Donate to our charity partners - The Bobby More Fund - https://mydonate.bt.com/events/wembleycup The Wembley Cup with EE is back!

Not only being the first Wembley Cup to have 20,000 sitting in the stadium but having the first again to have millions watch on a livestream.

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