SOCIAL REBRAND

The task was to revitalise and re-position the vape brand Vype, changing its look and feel to cut through an already saturated market.

With ever changing trends and ever evolving audiences, we had to keep Vype’s social fresh and new with everything that would stope your thumb and keep you captivated while you doom-scroll.

Power your hustle - Artist Videos

Deconstructing the true meaning of creativity

Creativity. It a curious thing. An enigma.
To some, it’s a shared passion. For others, it’s a personal journey.
For many, it’s both.

To help better understand what creativity is, and what fuels it, we created a mini docu-series that deconstructs it, following creators who represent a thought provoking movement or approach to art. Exploring the stories behind their work and deconstruct the form and inspiration for their creativity.

BRand Transition - Vype to Vuse

Mesmerising loops in a surreal 3D world that presented the new brand assets transitioning and merging with the existing brand assets.

flavour pops

Vibrant stop motion pieces that use real fruit to promote Vypes 10 hero flavours.